Drug Packaging Design Award 2009
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This Award will be presented to drug packaging designers/developers for innovative patient
compliance enhancing pack designs. |
We invite all companies designing, producing or using pharmaceutical packaging to participate at this year's Drug Packaging Design Award for Enhanced Patient Compliance. We welcome all pack designs, which promote patient compliance. The design can have been already commercially released or it can also be a new un-released design. Applications must be submitted to HCPC-Europe no later than September 15th 2009.
For more information about the Packaging Award:
www.hcpc-europe.org
Columbus' Egg is a turn of phrase that describes a stupefying simple solution for what might appear to be
a complex unsolvable problem.
Anecdotal - folklore suggests that when Christopher Columbus returned from his voyage of discovery of the Americas in the year 1493
he was having dinner with Cardinal Mendoza who commented that it had not really been such a big deal to discover the Americas - in fact
anyone could have done it. In retaliation Christopher Columbus challenged all persons present to stand an egg on end. Everyone tried but failed.
Christopher then took the egg - he tapped it gently on the table breaking it slightly and, with this, the egg stood on its end.
Hence the Egg of Columbus.
Allegedly the other persons did protest that they too could have done this but Christopher simply responded
that yes they could have done it but he actually did it.