Program

10:00 - 10:05 Opening Remarks of the Chairman
Dr. Thomas Dries
Healtcare Market Manager, Honeywell
Chairman of the Board, HCPC-Europe
10:05 - 10:20 HCPC-Europe: Commitment, Milestones, the Way Ahead
Tassilo Korab
Senior Consulant, Alcoa Flexible Packaging,
Executive Director, HCPC- Europe
10:20 - 10:50 Patient Compliance - the Misunderstood Problem of Healtcare
DDr. Raimung Sterz
Senior Medical Director
Center for Pharmaceutical Appraisal & Outcomes Research
Abbott GmbH & Co. KG
10:50 - 11:20 The Economic Impact of Patient Compliance
Prof. Johann M. Graf v. d. Schulenburg
Univ. Prof. University Hannover, Germany
11:20 - 11:30 Coffee Break
11:30 - 12:00 The role of new drug information in combating investment loss due to non compliance
Ron M.C. Herings PhD
Director Pharmo Institute Utrecht, Netherlands
12:00 - 12:30 Reasons for Non-Compliance as seen from a General Practioners View Point
Dr. Simon Fradd
British Medical Association, Chairman of the Pensions Committee,
former Deputy Chairman of the General Practioners Association of GB
12:30 - 13:00 Defending Patients Interests
Anders Olauson
Chairman European Patients' Forum Brussels
13:00 - 14:00 Lunch
14:00 - 14:30 Design for Patient Safety
Colum Menzies Lowe
Head of Design and Human Factors,
National Patient Safety Agency
14:30 - 15:00 On Risks and adverse reactions: do you read the package insert?
Kathrin Nink
Wissenschaftliches Institut der AOK / WidO
AOK Germany
15:00 - 16:00 Coffee Break
16:00 - 16:30 Packaging - an essential Tool to improve Patient's Compliance
Werner Gorath
Senior Market Research Manager, ALTANA Pharma
16:30 - 17:30 Panel Discussion
John Bath, Simon Fradd, Anders Olauson,
Raimund Sterz, Kathrin Nink,
Johann M. Graf v. d. Schulenburg